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The Use Of Social Networks For Local Businesses

The Use Of Social Networks For Local Businesses

Thanks to increases in smart phone and tablet use, the concept of social for local business has been growing by leaps and bounds over the last several years. More and more, consumers are relying on social networks to find local businesses that matter to them.  A recent Localeze comScore study showed that using social for local business searches are up some 67% since 2010, and over one third of those individuals use social networks in this way on a daily basis.

Increasingly, businesses who don’t harness the power of social networking sites are missing the boat, and could benefit greatly by creating pages or tweets to promote their business.  When using social for local business, one of the things people look for most is location information, so it’s imperative to list your phone number as well as an address with an integrated map.  Making it easy for customers is your best bet for success.

With the growth of social media, it’s never been easier for companies to take advantage of cost-free marketing strategies that can have a great impact on their business.  This adds to your business’s credibility, as well, as social networks allow for potentially helpful comments and reviews from past customers. In fact, the same study showed that nearly 45% of those using social for local business searches also contribute reviews online, which can help your bottom line. It can also help to humanize your business, and inject personality into your image.

Another way people are using technology to find local businesses are through the use of apps, including social network apps. Be sure your website has mobile friendly content for the best results in an app-filled world.

Finally, many social media outlets are now focusing on locations.  These can be particularly helpful for those who are looking for strictly local businesses, and can also help spread brand awareness by those who check in at your location or tweet about your business.  These outlets can also be an invaluable way to help make your business easy to find and easy to recognize, so keep that in mind as you’re creating your online presence.

Regardless of the size of your business, it’s important to use every tool available to you to increase the visibility of your organization.  Most people think about a website, but not everyone remembers social media and its important standing in the world of online marketing.  Be sure to keep it in mind as an active tool to promote your business in the future.

Social for local business is one of the best way to increase your business’s visibility. SM Marketing helps you to boost your business’s visibility.

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