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How Not to Make Money on Facebook and Other Social Media Sites

How Not to Make Money on Facebook and Other Social Media Sites

Selling to everyone early and often without building a relationship is a basic mistake a lot of people do both offline and online! You’ll recognize it right away once you start using Social Networking sites consistently, but you also see it at networking events. Basically many people get on these social networks, and start sending direct sales messages on a constant basis to everyone they can reach.


It’s really annoying to meet someone on LinkedIn, Facebook or Twitter and the first thing you get is a reply with a SALES MESSAGE! That is spam, folks, and NO one likes it. The worst part is that your spamming is documented online, and if you aren’t careful, you’ll develop an online reputation for it. That could really trash your image, and that’s a mistake you don’t want to make.


Let’s put it another way. One of my favorite course instructors in this area, says, “If you wouldn’t do it offline, don’t do it online.” So let’s talk OFFLINE FOR A MINUTE. How would you feel about a person you met at a networking event who replied, “Hi, Nice to meet you. I’m selling prepaid Phone Cards. Would you like to buy one?” Not real good, right? The better approach is to say, “Nice to meet you,” and talk about something that both can connect on. Then you swap cards and keep in touch and develop the relationship. Maybe you get invited to a holiday party, or a baseball game, and during that conversation you connect enough that you ask each other about business. That’s where the lead may or may not come in. But it has to be natural. That’s called developing the relationship.


Now let’s go back online to a social network, like LinkedIn or Facebook. If you connect with someone and right away they send you the sales pitch, they’re going to alienate you right away. And of course if you do it, you’ll alienate them! So the best approach is to take it slow and develop the relationship. Answer their questions, make positive comments about their profile or business. There’s lots of ways to do it but the important thing to learn now is to avoid this important mistake. Don’t sell nonstop to everyone you meet!


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