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Networking to Make a Sale

Networking to Make a Sale

The buzzword, these days, is networking. Social networking via sites such as Facebook, Twitter and MySpace are no longer simply ways for college friends to keep in touch or post photos. They are how businesses attract fans and patrons, how celebrities maintain a coveted position of fame (think Ashton Kutcher and Twitter), and how bands get their music heard often for the first time. As a real estate agent, you can use social networking sites to keep in contact with other realtors and keep a pulse on the market/competition. But will Facebook help you sell a home? Probably not; to do that, you may need to rely on a different form of networking – face-to-face.

Face-to-face networking is a tool you should rely on regularly to help get the word out about a home you have recently put on the market or a business about to go up for sale. It will work much faster and more efficiently than depending solely on the sign in the front yard and a fervent hope that someone driving past notices the balloons you’ve bought for an open house. However, networking can also be tricky. There is more to it than smiling at an average Joe on the street, so here are three tips for how to network and make the sale.

1. Know your target audience – if you are selling a small commercial building ideal for a boutique or café, you do not want to network with CEOs and big business executives with little to no interest in starting their own small, unique company. If you are selling a home perfect for a young couple just starting out, don’t network with well-established families working on their third or fourth child. They won’t fit in the house. They’ll know it, and your sale will be lost. Find the people who will make and can make the purchase.

2. Go to a networking event – Networking events are common and frequent. You can actually take advantage of almost any event within Austin to advertise your name, face and product. But again, know who you are targeting. Do the research to see what is happening when and where, and be selective. You don’t want to waste your time trying to interest prospective buyers at an all day beer fest. It’s likely they won’t pay a moment of attention, and if they do, they may not remember it in the morning.

3. Follow up – it is not enough to go to an event, shake hands, pass out cards and mention briefly the home two blocks from Austin’s Sixth Street you just put on the market. You have to continue the conversation. Get the person’s information and make a call the next day or, at the latest, the next business day. Show that you are committed to the product – the house – you are selling and that person will likely call you back, meet with you and settle down to discuss the intricacies of purchasing and taking out a mortgage on the home.

There are many other ways to maximize the outcome of your networking efforts. Above are three basic. But don’t be afraid to discover and adopt more rules of networking. The more you know, the better you’ll be and the more houses you’ll sell.

About the Author:
Joe Cline writes articles for Treemont real estate. Other articles written by the author related to Austin Texas real estate and Rollingwood real estate can be found on the net.

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The Use Of Networks Of Social Media To Market Your Home For Sale

The Use Of Networks Of Social Media To Market Your Home For Sale

If you try to sell your house and you want to do it without the help of the realtor, putting up ads based on social media networks can work to your advantage. Besides the socialization factors such online networks, they are also the most effective classified ads now. Here are things you should remember if you want these ads are effective.

Graphics and Specifications

Make your message as complete as possible. Includes maps, address, price, the condition of your home, and lots of photos. If possible, create an album in detail the strengths of your home. Hiring someone that can take photos of the real estate agent or perhaps a friend with photography techniques are enough people who can take home for free.

All the details in a spherical shape and be brief but complete, so if anyone seems interested, they will have minimal issues on the property. Encourage them to come to a view by including your number, name, e-mail and other contact information in the ad.

Use the job market

If you feel uncomfortable about publishing an ad on your page, use the social networking market. Most of them are these. And ‘people who do not have the network will see your message and contact you if they are interested. Of course, when these potential customers may have personal information and photos published in their profile, not too sure of himself. Make sure you are dealing with someone who has used his real identity. Be careful when you welcome potential buyers to your house and try to do a little background check on potential buyers before a meeting with them.

Be credible

Social network is very useful in disseminating information, but raises questions of trust. Although we can contact you in suspect parts of the house, the buyers in the market are just as cautious. No more useful information to buyers that you’re not there to scam them. Meet them, put the cards on the table and talk to them at home as professionally as possible.

Clearing the paper trail

Even if you have you recorded huge estate agent fees are a lot of work when it comes to selling your home. You must take care of the trail. Before selling your home and upload the details, talking with professional evaluators, experts in property taxes and so on and fix everything to be secured on your home. It is more difficult to sell a house that comes with unwanted (and potentially hostile) tenants, so make sure you have peacefully evicted from your home before you entertain buyers.

A prospective buyer may just put an unfortunate negative comment on the house, and it is enough to ruin your chances of selling your home online. This is another risk, you should think about when you use social networks to media ownership market: interactivity. If you can not impress them, at least make sure you go to sell as an honest and frank.

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