Online social networking is the real buzz nowadays in terms of our culture. While your brochure printing technically is far away from the online scene, there are a few pointers that you can learn a thing or two about Facebook and other social networking sites.
In this special feature, we will discuss how to make your color brochures more “social”. That is right! Your brochure printing is not only a simple print, it is a social tool really and it needs the right social features to make it successful. So read on and learn how to make your color brochures more social.
• “Dressing” your brochures correctly – Like any other social environment, you will want to “dress” your brochures correctly for them to have that appeal to your readers. So you will want to design your brochures carefully. It is not enough to choose from great looking brochure templates. You will want to pick the right type of design theme that gives the right kind of impression.
For example, if you want to appear professional with an air of authority, then you will want more corporate or formal themes to get that right social impression from people. On the flipside, if you want to connect to your readers more readily and make them comfortable and feel welcome, you’ll want a more friendly colourful and warm type of custom brochure design.
It is important to consider these factors in “dressing” your color brochures more socially. The more appropriately you dress them according to your objectives, the more responses they will get from people.
• “Speaking” the right language – Language is what makes a society function more cohesively and effectively. That is why making your color brochures more social means speaking the right language in terms of brochure text content. Having perfect spelling and grammar is NOT actually the way to go here. You will want to use certain slang terms and even special new words that have not been added to the dictionary yet.
It is best to listen to how your target market speaks and of course read what they write to get your color brochure language correctly for them. When you “speak” your audience’s language with your color brochures, they should have a clearer understanding of what you really want to convey to them. This speeds up communication of course, helping your brochures become better at its job.
• Giving the right “body language” – Body language in social terms are basically the subtle clues that communicate more meaning and feelings beyond the raw text content. In brochure printing, this is present in the images and symbolisms present in your brochure layout itself.
To give the right “body language” or image properties to your color brochures, you must do your homework and know what really makes your audiences respond. Sometimes, certain market segments do react very powerfully to certain images that you can put in your color brochures.
For example, an image of a beautiful woman will attract men quickly to your brochure, and the opposite is the same if you want to target women. Beyond that, you can also add in other images that tell people what kind of color brochure you have. By adding the right image, you can make people feel what the essence of your color brochure is, giving you the best chance of attracting the people you need to read your custom brochures.
• Taking your brochures to the “party” – Of course, being social also means going to the party or other social events. Your own brochures will also need to “go out” of course from time to time. Do not just leave them in your office or lobby. Take them out. Distribute them on roads and hallways. Put them in brochure racks in bus stations and train stations. Mail them if possible. The more your brochures are out there, the more they will be “social” of course. So plan a really extensive distribution campaign for your brochures.
Great! Now, don’t let yourself get left behind! Make your color brochures into a more social print now! Use the tips above. Good Luck!
Steve J. Perkins is a specialist of printing and is also a graphic designer. He is dedicated in the printing industry and continues to support the developments in the field of marketing.
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